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Wayfinding for transportation hubs

Triagonal has designed wayfinding strategies and solutions for a large number of airports and stations around the world.

We work closely with architects, engineers and other specialists to create innovative and high-quality wayfinding solutions for transportation hubs adapted to each unique space.

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Triagonal's partner and head of transportation Nicolai Okkels

Nicolai Okkels

Director, Transportation

How to optimize operational performance with wayfinding

When designing wayfinding systems for some of the world’s largest transportation hubs understanding the logistics and infrastructure of the space is key to contribute to an optimal operational performance. This understanding allows us to plan and optimise user flows to support the functionality of the spaces and to improve space utilisation.

While operational performance is key to keep the wheels running smoothly, good user experiences are key to a successful business. Our focus is always on how we can improve the passenger experience through the simplicity, coherence and consistency of the wayfinding systems. These are all factors that contribute to a stress-free and relaxed journey, giving the passengers extra time to shop, grab a coffee or just relax before their journey.

Understanding passenger journeys

A profound understanding of where the passenger journey starts and ends from an informational point of view is crucial. Triagonal regards the information journey in its broadest possible sense, starting well before a traveller leaves home and ending well after the final destination is reached.

The journey is neither just from A to B within e.g., the airport, nor from A to B via C or D (commercial offers etc.). but from X – your initial point of departure, to Y – your final point of arrival – and even beyond. By including and considering the entire user journey and travel experience, we make sure that the passenger will be well prepared and require minimum assistance.

The model illustrates Triagonal’s approach to a holistic view on user journeys.
Triagonal's model that illustrates our holistic view on user journeys at transportation hubs.

While we are aware that an airport or carrier does not control all the different steps of this end to end journey, the broad perspective allows us to fully understand user needs and behaviour.

Digitalising wayfinding information

This broad perception of the passenger journey also inspires and guides our approach to digitalisation of wayfinding information. Different types of information about different steps in the user journey can be digitalised using various solutions such as on-site dynamic signage and kiosks or personal devices and platforms that are usable throughout the journey.

The different potentials for digitalisation will be explored for each individual project to support the function of the space and the ambition/requirements of the client. All spaces are unique and have specific wayfinding challenges to address.

Go to Services to learn more about the services we can include in your project.

Wayfinding for public transportation hubs

In contrast to airports, where people have to show up in advance, people like to spend as little time as possible at railway stations, bus stops, etc. Here people are constantly moving and in transition which requires clear and concise communication of wayfinding information that is easy to interpret while being on the go.

The main challenge in transportation hubs is that people are moving at a high pace and have a destination to reach before a certain time. This means that any information you want to convey needs to be simple, short and sharp. Any excessive information will be confusing as the environment may already be visually saturated with other types of information.

Overview of the information screen at Euston Railway Station
Dynamic passenger information at Euston Railway Station designed by Triagonal

Using digital wayfinding signage is often relevant at such locations as it allows for the adaptability and pace of changes in information. Drawing on the skills of our industrial designers Triagonal can create the visual design to blend in and supplement the architecture, and at the same time stand out and appear trustworthy so that passengers instinctively trust the information given.

Airport wayfinding

Triagonal’s airport wayfinding design facilitates the constant flows of people who are coming and going – arriving, departing and transferring.

In airports all departing passengers are led through the same sequential process of: check-in – baggage drop – security – shopping/dining – gates. A similar well-defined process takes place for the arriving and transferring passengers.

Triagonal’s bespoke airport signage design makes these processes flow as smoothly as possible to support the operational performance. Furthermore, we always coordinate our airport wayfinding signage with other relevant information types e.g., commercial information. To learn more about our approach to customization to commercial potentials, read below.

Customization to commercial potentials and brand value

An important success factor in transportation hub wayfinding is to embrace commercial information instead of trying to avoid or disregard it. We have a long-standing working relationship with media specialist Compass International Media.

By coordinating Wayfinding, Architecture, Retail and Media (the WARM approach) we aim to avoid visual noise, signage clutter and the obstruction of important passenger information. Together we have completed a number of successful projects ensuring a coordinated approach to all visual information instead of conflicting visual strategies, which is often the case.

At Arlanda Airport in Stockholm Triagonal worked with Compass Intl. Media on integrating commercial information with the airport wayfinding signage.
At Arlanda Airport in Stockholm Triagonal worked with Compass International Media on integrating commercial information with the airport wayfinding signage.

Examples of this joint approach can be seen at:

At Triagonal, we tailor the wayfinding strategy to every individual project to serve the intentions and requirements of each transportation hub. Hence the importance of an in-depth analysis and assessment of what currently exists, identifying what works and what doesn’t should not be under-estimated. The same goes for ensuring that the brand and ethos of each individual venue, operator or carrier will be present throughout the journey.

Great user experiences for all

Finally, while fundamentally guided by the broadest possible understanding of the user experience, we are aware that this is often interpreted as the passenger experience, first and foremost.

However, our concerns for good user experiences encompass a number of other user groups, from permanent and temporary staff, via visiting professionals and suppliers to stakeholders like shop owners and service providers; all crucial components of the value-chain needed to support the best possible journey.

Employee walking in Dubai Airport
We consider staff as well as passengers in our wayfinding projects.

Hence, we also make sure that all our interventions front-of-house work harmoniously with facilities, procedures and protocols back-of-house, to ensure optimal integration across functionalities and stakeholder responsibilities, as in one, well lubricated and effectively tuned piece of machinery.

 

Do you want to know more about what we can do for you and your organisation? Get in contact here.