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Wayfinding in public spaces

Triagonal designs bespoke wayfinding and information solutions for public spaces – both indoors and outdoors.

We are dedicated to developing wayfinding that enable people to find their own way, and we truly believe that good wayfinding empowers people to feel secure, confident and independent.

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Triagonal's partner and CEO Tina Ravbjerg

Tina Ravbjerg

Managing Partner & CEO

With our public space wayfinding solutions:

  • We provide solutions designed to contribute to the specific cultural context of a place, tell stories and communicate brands.
  • We improve the flows and desired behaviour of people, facilitate commercial traffic or access to culture and experiences.
  • We contribute to improved operational performance.

Indoor wayfinding and navigation

At Triagonal we deliver indoor wayfinding solutions for several types of public institution as well as commercial spaces like:

  • Wayfinding in museums
  • Wayfinding in community spaces
  • Mall wayfinding
  • Corporate wayfinding
  • Office wayfinding

While these spaces all have different purposes and characteristics the architectural context always plays a significant role when we design a wayfinding concept for a public space. Triagonal aims at delivering solutions that complement the architectural expression while at the same time communicating the intentions of a space and enhancing people’s understanding of the location.

Wayfinding signage designed by Trigaonal for UCC University College
At UCC University Campus Triagonal designed the wayfinding graphics to match the industrial feel of the space.

Good wayfinding can serve as the key to unlocking a space and to understanding how to move within it. A strong information system and a tailored graphic expression help users navigate and strengthen the environment’s spatial identity and brand recognisability.

Interior wayfinding

A core element in our wayfinding strategies is traditional wayfinding signage. But we also include other interior elements that can help lead the way. By including characteristic architectural and spatial elements in the wayfinding strategy, we support the natural affordances of the space and create optimal user flows. Triagonal’s CEO, Tina Ravbjerg explains:

“This can be done e.g., by using art or super graphics on walls or floors, by colour coding departments or by using light and furniture creatively to create natural paths and routes. These elements can nudge our behaviour and strengthen our ability to orientate ourselves because they function as landmarks along the route, hence supporting our memory. When these are respectfully integrated into the architecture, wayfinding becomes a natural part of the overall experience of the spaces.”

Mixing interior wayfinding signage with other creative interior elements Triagonal creates dynamic spaces that guide people intuitively through the space.

Digital information screens at DOKK 1 in Aarhus designed by Triagonal
Digital information screens at DOKK 1 in Aarhus designed by Triagonal.

At Triagonal we also explore the potential for digitalising wayfinding information. Whether it is adding e.g., dynamic signage to support flexibility or it is creating a platform where users can get personalised wayfinding information we explore the added value together with the client and find solutions that match the specific project.

Go to Services to learn more about the services we can include in your project.

Creative wayfinding signage

In Triagonal’s solutions the visual expression of information systems consists of a range of elements that can be combined and balanced to clearly communicate your story.

Colour is one such important ingredient when designing creative directional signage, and for many different reasons. Besides adding a distinct visual coding to the systems, colour also supports the differentiation of destinations and types of information alongside e.g., font sizes and pictograms.

Colour is a core element in communicating a strong brand story, but it also plays an important role in reinforcing the functionality of a wayfinding system. Using a combination of colours, letters and numbers makes a wayfinding system accessible and legible to more people with different abilities.

Collage for colour inspiration created by Triagonal

At Triagonal we often draw inspiration from the cultural settings we are designing for to add local flavour. In collaboration with our clients, colours and combinations are prototyped and tested for appearance, contrasts and readability. The result is a customized palette of colours that supports the overall wayfinding strategy and the brand of the client.

Do you want to know more about our approach to wayfinding graphics and our creative approach? Get in contact with Peter Donner.

Outdoor Wayfinding

At Triagonal we also deliver outdoor wayfinding solutions for public as well as private clients.

Examples include:

  • Campus wayfinding
  • Car park wayfinding
  • Stadium wayfinding

But also, urban wayfinding like:

  • Pedestrian wayfinding and maps
  • City wayfinding
  • Park wayfinding

Functional wayfinding signage systems

Providing the right information in the right place is key to making people feel confident, when navigating in unfamiliar surroundings. The different outdoor spaces we design for are characterised by different types of flow processes.

In public spaces like a zoo or museum there is often one central entrance to a clearly defined space within which people move freely and quite randomly. While in city centres and other urban spaces, there are no central entry points and people move freely around between different destinations.

The flow typology model illustrates the characteristics of the different types of spaces we design for.
Triagonal's flow typology model that helps us interpret different flow types.

These differences in flow typologies determine what the user flows look like at the different places and therefore also what type information is needed at different locations. These need to be reflected in the wayfinding systematics and information strategies to create a functional wayfinding signage system.

As people move freely and randomly in public spaces, wayfinding for public spaces encompasses much more than just getting from A to B as fast as possible. It’s also about providing people with a first-class experience that is characteristic for the particular place they are visiting.

Outdoor wayfinding signage

The main difference from interior wayfinding signage is that the scale and in many cases the visibility of the outdoor wayfinding signs is vastly different, opening up for larger landmark style signs when appropriate. Signage on buildings to enhance entrances etc. are also potential solutions.

Wayfinding signage outside BLOX designed by Triagonal
Outdoor wayfinding pylon outside BLOX designed by Triagonal.

An important factor to take into consideration when designing outdoor wayfinding signage is differentiating between information for vehicles and for pedestrians. Inside a car you are almost functionally blind when it comes to information, – every message needs to be simple and crystal clear for it to work. For pedestrians you can usually deliver the information using designs similar to interior signage as pedestrians can stop and decipher the information.

Furthermore, weather plays a role. In our industrial design we take weather conditions seriously, such as snow, rain, wind, sun, excessive heat etc. resulting in designs that match the local context and are durable and easy to maintain.

 

Do you want to know more about what we can do for you and your organisation? Get in contact here.