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DESIGN: A BUSINESS CASE AND THE TRIAGONAL WAY

DESIGN: A BUSINESS CASE AND THE TRIAGONAL WAY

Together with the renowned design management expert, Brigitte Borja de Mozota, our strategy and business development colleague, Steinar Valade-Amland just released the book “Design: A Business Case – Thinking, Leading and Managing by Design”, published by the New York based publisher Business Expert Press. The book aims at reconciling the differences between business thinking and design thinking, and argues the importance of conceiving design thinking, design management and design making as a whole to exploit the potential of design. It challenges organisations to make design the bridge between mind and matter and between strategy and execution; ideas that are already reflected in Triagonal’s own design process: The Triagonal Way.

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