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Triagonal’s systematic yet flexible design process is the core of what we do. Our approach to wayfinding does not start with signage or graphic design, but with the user.

Exploring the users’ objectives, motivations and behaviour within a given space is key when designing wayfinding solutions. It is essential for us to understand both the users and the environment they navigate in, in order to design effective wayfinding solutions.

Our design process revolves around accommodating the needs of the users and creating value for all stakeholders through analysis, function and design. As a result, we ensure that the solutions are tailored to the specific space and client, rather than being standardised solutions, forced to fit.

We call it the Triagonal way.

Discover

Our approach, when designing wayfinding solutions, always starts with the user. Exploring the user’s objectives, motivations and behaviour within a given space is essential. Another fundamental element is assessing how to optimise the overall user experience throughout the entire journey, to the benefit of both our clients and their users.

 

SPACE ANALYSIS

  • Flow analysis
  • Decision point / Touchpoints

USER STUDIES

  • User observations
  • Surveys and interviews
  • User journeys
  • Personas

TECH POTENTIAL

  • Research of new technology
  • Analysis of digital platforms

Develop

In close collaboration with our client, we develop wayfinding strategies and systematics for the specific context and the needs of the user. We work iteratively with prototyping in order to design evidence-based wayfinding solutions. With our graphic and industrial design skills, we translate our ideas into visual design.

 

STRATEGY

  • Wayfinding systematics

FLOW OPTIMISATION

  • Positioning of information

DESIGN

  • Graphic design
  • Industrial design
  • Prototyping and test

Deliver

We take part in the entire process, and, together with the client, we follow every step to ensure that our common vision comes to life. We deliver detailed industrial – and graphical design ready for tender, and during the production and installation of the wayfinding elements, we make sure that each graphical element is placed correctly.

 

IMPLEMENTATION

  • Technical specifications for tendering
  • Supervision of production and installation

EVALUATION

  • Evidence studies
  • Qualitative – and quantitative approach

Services

  • SPACE ANALYSIS

  • USER STUDIES

  • TECH POTENTIAL

  • STRATEGY

  • FLOW OPTIMISATION

  • DESIGN

  • IMPLEMEN­TATION

  • EVALUATION

SPACE ANALYSIS

 

Triagonal conducts a comprehensive analysis to get an understanding of the specific environment which is often very complex. The understanding we obtain does not only include the information elements and the structure of the buildings but also how users move and interact in and with the environment. A flow analysis is made to help us determine significant touchpoints in the users’ movement patterns. These touchpoints function as essential pointers for people to help them navigate and they are therefore the core of the wayfinding strategy.

USER STUDIES

 

Triagonal always performs user studies customised to each specific project. Every user study consists of observations, surveys and interviews. Combining direct user contact with observations provides a deep understanding of both the obvious and underlying needs. When all relevant information about the user behaviour has been gathered, user journeys and personas can be created. This is essential in order to understand which changes are needed in the current information elements and to assess initial drafts for wayfinding systematics. An enriched user experience is essential in a good and effective wayfinding strategy.

TECH POTENTIAL

 

Based on the knowledge gained from the space analysis and user studies as well as our existing knowledge and experience from within the field, we research and suggest potential use of new technology. Various types of technology can easily be used in combination with the wayfinding systematic. If the client has a wish to incorporate digitalisation or if we find that there’s a need for technology, we perform an analysis of digital platforms which could be of interest. In the cases where a new technology has already been purchased or planned, we will collaborate with the provider to make sure that the layout and design of the wayfinding is aligned with the technology. This is essential to provide the users with a seamless experience.

STRATEGY

 

Triagonal creates a clear, simple, and consistent visual language that welcomes and guides users while at the same time represents the brand of the client and compliments the architectural surroundings. The wayfinding systematic is developed based on the field-specific knowledge and experience of how much information a user can comprehend during the touchpoints of a journey. It is crucial to take into account that the user might be in a more or less critical state of mind. When that’s the case, the cognitive capacity available to help make sense of the wayfinding systematics is minimised. This site-specific wayfinding strategy includes naming, systematics, graphic design principles, readability and identification information.

FLOW OPTIMISATION

 

Triagonal evaluates the flow of people and information in a given location in order to optimize the user experience and enable users to have a pleasant and hassle-free journey. Based on the wayfinding strategy, Triagonal delivers a number of options on how to simplify wayfinding, optimise space utilization and direct flows. All these elements highly rely on the positioning of information within the given space. Therefore, we showcase the suggested changes and adjustments to you in the original space as visualisations so you can evaluate and comment.

DESIGN

 

Triagonal develops detailed industrial and graphic design for any information element, including static, dynamic and interactive signage. Selected signs and signage elements can be prototyped and tested in the environment in order to give the client a more tactile and realistic sense of the final design. Triagonal uses a creative approach when developing the graphic design and is not limited by traditional thoughts of signage design. Triagonal works comprehensively to communicate the information in the clearest possible way.

IMPLEMEN­TATION

 

Technical specifications for tendering are included as well as evaluation of the tenders. Triagonal also provides supervision of the production and installation of the signage design and works closely with the production company in order to secure an efficient production process. Triagonal inspects the final design and implementation of the wayfinding alongside the client to secure that everything follows the planned and agreed upon structure. In this phase, it also becomes clear if any further assistance is needed.

EVALUATION

 

An evaluation of the implemented wayfinding strategy can be conducted from both a client – and user perspective. Triagonal performs evidence studies which consist of structured before-measurements of user flow, user perception of the wayfinding and everything else related to navigating in the given space. After implementation, an after-measurement is conducted as well. By comparing the two user studies, Triagonal compiles a report of the changes in user behaviour to provide an overview of the effect of the wayfinding. These evidence studies are performed with a combination of a qualitative and quantitative approach in order to get a nuanced picture of the redesigned navigation process.

 

Finding your way in a complex building or environment is not always an easy nor intuitive task. This is where good wayfinding can make a huge difference. Wayfinding goes far beyond putting up signs and arrows pointing people in the right direction. It refers to the discipline of guiding people through a physical environment and enhancing their understanding and experience of the given space.

Our approach to wayfinding is user-centered but it also draws on principles such as spatial problem solving, study of cognitive processes and behavioural design. Our aim is to design wayfinding systems that not only support the users, but empower them to easily and effectively find their way.

Through research and analysis of a building or environment, we design information and signage systems that facilitate easy navigation for the user, while at the same time minimising the risk of them getting confused or lost. Through a logical information system, we improve the overall user experience and unfold the potential of the given place.

Since the beginning of 2004, we have solved wayfinding challenges in airports, hospitals and public spaces all over the world. Click here to see the projects we’ve been involved in.