Flow analysis is something one spends quite some time doing when working with wayfinding. Wherever we work, we do everything to avoid bottlenecks and to make sure people get from A to B as smoothly as possible. It goes without saying that a lot of flow analysis is needed in airports. To ensure a good flow we decide on when exactly signage is needed and what sort – colours, arrows or signs. We make sure so-called ‘cross-flow’ is avoided so groups of travellers do not bump into one another on their busy way in or out of a country. Our approach to flow analysis is to work out which route would be the ideal one – bearing in mind that the ideal route is not always the fastest. Then we do the registration of how people move instinctively and then make sure the signage is exact and help them through to their goal. In the ideal process wayfinding is part of the architecture from the very beginning, which makes the flow a fully integrated part of the building.